Posted by Ethical Pharm on January 4, 2003, at 22:13:02
In reply to Re: Lexapro and the Pharmrep » Phil, posted by Ritch on January 4, 2003, at 10:10:42
I agree that drugs should not be advertised on T.V. It takes a lot of the professionalism out of the business and Drs feel less in control of their patients care. Sometimes, however; certain disease states are important to make public. A lot of people can be walking around with soemthing they are either embarrassed to discuss with their Drs. or not know they have until they see it on T.V As for the free samples...I always thought patients appreciated them. It's nice to be able to walk out with a few pills in hand and give them a try before you committ financially to a full prescription. Samples are also very important to patients that don't have health insurance. We as reps, know that financially strapped patients often walk out with a months supply. We also know that the office staff often help themselves to the samples, which we do frown upon, since they are for patients. There is a policy (policy 511) that has gone into affect, so Drs. will not be wined and dined like in the past. Some Drs. are upset about this and some feel the time has come. I, myself am glad. It puts us all (the pharmaceutical companies ) on the same playing field.
poster:Ethical Pharm
thread:134394
URL: http://www.dr-bob.org/babble/20021230/msgs/134536.html