Posted by Dr. Bob on March 22, 2001, at 2:53:39
In reply to Re: advertising Part III, posted by Lorraine on March 17, 2001, at 21:22:47
> Advertising. Although this sounds easy, I think it's not. For one thing, the bottom has fallen out of the market and a lot of dot.com, including those involved with advertising, have gone belly up... On top of that a lot of the ad vendors exclude "chat rooms, message boards" etc...
That surprised me, that they would they exclude sites like this. So I took a look. One thing they say is:
> > These policies will actually help you maximize the number of paid, unique impressions (a single view from one user which result in better click-through rates) per site... advertisers do not like poorly performing sites (which can sometimes caused by sites that place ads on pages where multiple views of the same ad by the same user are common)
If this is common, then standard banner ads aren't going to fly here. But wouldn't you think the absolute number of click-throughs would be more important than the click-through rate? :-(
> I found a good article on Affilate Marketing for Non-Profits. http://www.clickz.com/article/cz.3061.html
> This might be a viable approach. You could use igive and some of the other affilation programs. This does not seem out of line with what you are trying to do here in terms of tone.> > Of the giving malls, iGive.com is perhaps the best known. Started in 1997, iGive.com enables consumers to shop from about 240 merchants while directing from 0.4 percent to 12 percent of every purchase to more than 13,000 causes. Most of the merchants are affiliate marketing stalwarts, from Art.com and Amazon.com to Zones.com and Zany Brainy. Since its inception, iGive.com reports raising just more than $800,000 for charities, of which $310,032.69 came in 2000.
OK, let's give iGive a try.
> An example of a nonprofit that has all of the donation angles wired is Make a Wish foundation. Check out their approach: http://www.wish.org/home/frame_give.htm
I'm not sure I want to go *that* far! :-)
> I am finding a lot of info on nonprofit fund raising on line and so forth. I guess I am leaning toward going the nonprofit route, but this could entail incorporating as a nonprofit and filing tax returns. I don't know how you feel about this. I could help (I'm a lawyer, but I've never filed for nonprofit incorporation...still I could figure it out. There would be cost involved though probably--incorporation fees charged by the state, filing fees by the agencies located near Sacramento.)
If that's what it takes, that's what it takes...
> All of your costs come from web hosting charges. Let's cut those.
Well, yes and no. This also takes a lot of my time. Ideally, the site would also generate funds that could pay for my time, either by going to my department or directly to me. That would make my life a lot more sane...
> Go to budgetweb.com and input your needs. It will search it's database for virtual web hosting sites that meet your needs.
That was interesting, thanks. I did a search, and for 800 MB, I found 25 less expensive services. Has anyone heard of any of these?
DommelNetsolutions ($22.00)
Superior Hosting
HostGenie
1-877-Site.Com
Saturn Services
Zapgold.com
Century-Host
OChosting.com
1 Web Please
Digitalsea.net
DTS-NET
Jumpline
Hostview.com
Our Virtual Mall And Web Hosting
WebWrite Productions
Schogini Systems
Maikon
HiChina.com
Dreamhost Strictly Business
wantsomegetsome.net (!)
WestHost
Computer Solutions International
IIC Internet Services
Addr.com
Christian Site Hosting.com ($273.28)I looked at the first one, and it's in Belgium! I wonder if there are advantages to being offshore... :-)
> In addition to reducing the web hosting costs if feasible, you should display your affiliation with Amazon more prominently and add one or two more affiliations--maybe CDnow or Pets.com or use the affiliation matching service of beFree.com.
Hmm, more prominent affiliations... I don't want to turn into a huckster... Plus what do CDs or pets have to do with mental health? Well, as an experiment, I've added Amazon and iGive to this main page, what do you think?
Thanks for all your work! :-)
Bob
poster:Dr. Bob
thread:619
URL: http://www.dr-bob.org/babble/admin/20010315/msgs/865.html