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Re: advertising Part III

Posted by Lorraine on March 17, 2001, at 21:22:47

In reply to Re: advertising, posted by Lorraine on March 17, 2001, at 21:10:01

In addition to reducing the web hosting costs if feasible, you should display your affiliation with Amazon more prominently and add one or two more affiliations--maybe CDnow or Pets.com or use the affiliation matching service of beFree.com. Take a look at Dr. Grohol's Psych Central layout for increasing the prominance of the affiliations (note also his banner ad and the gift store that he has listed there.) http://psychcentral.com/resources/Depression/Support_Groups/

You should display your contribution page more prominantly. Here's an example of a contributions page that might appeal to you:

http://www.ccid.org/funding.htm

A corporate sponsor is a good idea for the long term. It would take some time to identify approaprate sponsors and solicite them.
Here is a discrete corporate sponsors page:

http://www.fxmed.com/sponsor/

A good interim step would be for you to make a page soliciting corporate sponsors. Here is an example of one:

http://www.tsworldofdesign.com/archives/ratecard.htm


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