Re: direct-to-consumer marketing: effective? helpf

Posted by med_empowered on September 29, 2005, at 20:54:46

In reply to direct-to-consumer marketing: effective? helpful?, posted by AmyHarmon on September 29, 2005, at 20:31:26

hey! I wouldn't say I was swayed by an ad alone, but the website for abilify did help persuade me to try it for bipolar. I was scared of using neuroleptics at the time, and I had bad experiences with zyprexa and seroquel; the abilify website pushed it a little hard--I did end up discontinuing it b/c of side-effects, and it wasn't a miracle or anything--but it was effective in making me think it could possibly represent a breakthrough in neuroleptic treatment (at least in terms of side-effects). I wouldn't say the ads were inaccurate, but they definitely left out or underemphasized big problems with the medication (but, so did my doctor, so I guess behavior like that isn't limited to drug companies).

Thread

direct-to-consumer marketing: effective? helpful? AmyHarmon 9/29/05
Re: direct-to-consumer marketing: effective? helpf med_empowered 9/29/05
Re: direct-to-consumer marketing: effective? helpf Phillipa 9/30/05
Re: direct-to-consumer marketing: effective? helpf » AmyHarmon Emme 9/30/05
Re: direct-to-consumer marketing: effective? helpful? » AmyHarmon ed_uk 9/30/05
Re: direct-to-consumer marketing: effective? helpful? » ed_uk gardenergirl 9/30/05
Re: direct-to-consumer marketing: effective? helpful? » gardenergirl ed_uk 9/30/05
Re: direct-to-consumer marketing: effective? helpful? » AmyHarmon Nickengland 9/30/05
Re: direct-to-consumer marketing: effective? helpful? » Nickengland wildcard 9/30/05
Re: direct-to-consumer marketing: effective? helpful? » wildcard ed_uk 10/1/05
Yes we do..ROFL (nm) » ed_uk wildcard 10/1/05
Re: direct-to-consumer marketing: effective? helpf » AmyHarmon Ktemene 10/2/05

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