direct-to-consumer marketing: effective? helpful?

Posted by AmyHarmon on September 29, 2005, at 20:31:26

Hi, all. I'm a reporter with the New York Times. Some of you may remember an earlier post I made about the story I'm working on about the growing number of people who feel empowered to self-diagnose their psychiatric needs and self-prescribe their own remedies. One question I have is whether direct-to-consumer marketing of drugs has made a difference in this regard. I'd be curious to know, has anyone here tried a drug (whether officially prescribed or not) because of a commercial they saw about it? And did it live up to its billing?
amy

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direct-to-consumer marketing: effective? helpful? AmyHarmon 9/29/05
Re: direct-to-consumer marketing: effective? helpf med_empowered 9/29/05
Re: direct-to-consumer marketing: effective? helpf Phillipa 9/30/05
Re: direct-to-consumer marketing: effective? helpf » AmyHarmon Emme 9/30/05
Re: direct-to-consumer marketing: effective? helpful? » AmyHarmon ed_uk 9/30/05
Re: direct-to-consumer marketing: effective? helpful? » ed_uk gardenergirl 9/30/05
Re: direct-to-consumer marketing: effective? helpful? » gardenergirl ed_uk 9/30/05
Re: direct-to-consumer marketing: effective? helpful? » AmyHarmon Nickengland 9/30/05
Re: direct-to-consumer marketing: effective? helpful? » Nickengland wildcard 9/30/05
Re: direct-to-consumer marketing: effective? helpful? » wildcard ed_uk 10/1/05
Yes we do..ROFL (nm) » ed_uk wildcard 10/1/05
Re: direct-to-consumer marketing: effective? helpf » AmyHarmon Ktemene 10/2/05

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