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Re:Lexapro marketing (for everyone) » alan

Posted by Mr.Scott on September 11, 2002, at 11:31:47

In reply to Re:Lexapro marketing (for everyone) » pharmrep, posted by alan on September 10, 2002, at 22:52:26

For some reason people think a depressed son/author and an early release of Lexapro before the U.S. Patent is up on Celexa is something noteworthy. IT'S NOT.

Forest has marketing rights to Celexa only in the U.S.. Only U.S. scripts result in Forest dollars. Also Celexa is no Zoloft or Prozac or even Paxil with regards to revenue here. With Lexapro on the other hand Forest will make dollars from all scripts in the entire world, and have a shot at getting scripts by pushing the "something new BS". It's not really anything new for depressives to be concerned with.


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URL: http://www.dr-bob.org/babble/20020906/msgs/119539.html