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Re: Ramon y Cajal vs the power of PR

Posted by dj on February 19, 2000, at 0:38:18

In reply to Re: Ramon y Cajal, posted by Noa on February 18, 2000, at 12:38:13

Freud's nephew was a relentless self-promoter named Edward Bernays who is arguably the 'father' of modern public relations. Albert Spiers (sp) or one of Hitler's other promoters is rumoured to have had a copy of Bernay's text on his shelf when the Third Reich was in full bloom.

Old Siggie from bits and pieces I've picked up was equally good at promoting himself and undercutting the views of his former disciples when they strayed, particularly Jung. Anthony Storr wrote an interesting book called "Feet of Clay -- Saints, Sinners & Madmen:A Study of Gurus" in which he looks at both Jung and Freud along with Gurdjieff, Rajneesh, Ignatius and a few other interesting historical figures who have a mythology about them which they and their disciples fanned.

One of Siggie's talents was that he was a good writer and supposedly he reads well, whether his theories make a whit of sense or not.

Cajal just needs a good PR agent! ; )


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