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Dr. Bob is Robert Hsiung, MD,
bob@dr-bob.orgShown: posts 1 to 11 of 11. This is the beginning of the thread.
Posted by SalArmy4me on August 31, 2001, at 21:27:02
I think the coolest has got to be Aurorix, followed by Effexor and Stablon (Tianeptine). But I wonder how they come up with the names for these.
Posted by dreamer on August 31, 2001, at 21:42:00
In reply to How do they Get the Names for These Drugs?, posted by SalArmy4me on August 31, 2001, at 21:27:02
> I think the coolest has got to be Aurorix, followed by Effexor and Stablon (Tianeptine). But I wonder how they come up with the names for these.
Me 2 I liked Lustral for a name [UK name]in the dictionary it means ceremonial purification , relating to a lustrum. Lustrum means a period of five years.
?????????????????
dreamer
Posted by SalArmy4me on August 31, 2001, at 21:45:02
In reply to Re: How do they Get the Names for These Drugs?, posted by dreamer on August 31, 2001, at 21:42:00
Yeah that's a good one (Lustral for sertraline). I could kinda see how they came up with Wellbutrin and Pro-zac though.
Posted by JohnL on September 1, 2001, at 6:03:56
In reply to How do they Get the Names for These Drugs?, posted by SalArmy4me on August 31, 2001, at 21:27:02
> I think the coolest has got to be Aurorix, followed by Effexor and Stablon (Tianeptine). But I wonder how they come up with the names for these.
My Dad is a retired doctor. He told me that the pharmaceutical companies have high powered marketing teams that focus mainly on coming up with new names.
I think they goofed when they named ser-ZONE. The name is unfortunately too accurate. :-)
They goofed with Trazodone too. It should have been Trazo-ZONE.
A.D.D.-er-ALL is pretty accurate.
LithoB.I.D. for Lithium twice a day?
MOdafinil could be accurate, since no one has a clue by which MODE it works! :-)
If they ever create a drug that is Prozac and Zyprexa in one pill, they could call it Prozexa. :-)
Or even better, my favorite, Prozac+Zyprexa+Adrafinil could be Prozexanil! :-)
John
Posted by fachad on September 1, 2001, at 9:04:31
In reply to How do they Get the Names for These Drugs?, posted by SalArmy4me on August 31, 2001, at 21:27:02
Sal,
You really need to watch the movie "Brain Candy".
It's a black comedy parody of the whole psycho pharmaceutical industry, and includes, among other things, a scene where a drug company marketing rep describes how he came up with the name for that company's latest wonder antidepressant, Gleamanex.
This movie has so many messages for anyone who has been subjected to psychiatric drugs.
It's kinda like Peter Breggen meets Monty Python.
> I think the coolest has got to be Aurorix, followed by Effexor and Stablon (Tianeptine). But I wonder how they come up with the names for these.
Posted by Squiggles on September 1, 2001, at 18:48:09
In reply to How do they Get the Names for These Drugs?, posted by SalArmy4me on August 31, 2001, at 21:27:02
> I think the coolest has got to be Aurorix, followed by Effexor and Stablon (Tianeptine). But I wonder how they come up with the names for these.
Hmm, maybe they train those rats to use
IBM Selectric III keyboards with their paws,
reinforce the desired key sequence responses with
Gruyere cheese, and shock them when they press any
series of key strokes that do not include the
letter Z.
Squiggles
Posted by susan C on September 1, 2001, at 19:17:02
In reply to Re: How do they Get the Names for These Drugs?, posted by Squiggles on September 1, 2001, at 18:48:09
> > I think the coolest has got to be Aurorix, followed by Effexor and Stablon (Tianeptine). But I wonder how they come up with the names for these.
>
> Hmm, maybe they train those rats to use
> IBM Selectric III keyboards with their paws,
> reinforce the desired key sequence responses with
> Gruyere cheese, and shock them when they press any
> series of key strokes that do not include the
> letter Z.
>
>
> SquigglesAs a final test, the marketing department of the drug company show these names to ordinary 'men on the street' and if these passers-by cannot pronounce them, nor spell them, nor remember them after a trial period of 30 seconds, the name gets final clearance for use.
sc
Posted by Squiggles on September 1, 2001, at 20:53:01
In reply to Re: How do they Get the Names for These Drugs?, posted by susan C on September 1, 2001, at 19:17:02
> > > I think the coolest has got to be Aurorix, followed by Effexor and Stablon (Tianeptine). But I wonder how they come up with the names for these.
> >
> > Hmm, maybe they train those rats to use
> > IBM Selectric III keyboards with their paws,
> > reinforce the desired key sequence responses with
> > Gruyere cheese, and shock them when they press any
> > series of key strokes that do not include the
> > letter Z.
> >
> >
> > Squiggles
>
> As a final test, the marketing department of the drug company show these names to ordinary 'men on the street' and if these passers-by cannot pronounce them, nor spell them, nor remember them after a trial period of 30 seconds, the name gets final clearance for use.
>
> sc
Hee.Susan,
and if the trial runs show that enough people
in the demographic range targeted do not
remember them, then introduce a new name for
the same drug with soft mnemonic associations - like
PAXILSquiggles
Posted by Grouch on September 1, 2001, at 21:21:28
In reply to Re: How do they Get the Names for These Drugs?, posted by fachad on September 1, 2001, at 9:04:31
> Sal,
>
> You really need to watch the movie "Brain Candy".
>
> It's a black comedy parody of the whole psycho pharmaceutical industry, and includes, among other things, a scene where a drug company marketing rep describes how he came up with the name for that company's latest wonder antidepressant, Gleamanex.
I immediately thought of this when Novartis introduced their new leukemia drug "Gleevec". They should have reserved a name like that for an anti-depressant!
Posted by kazoo on September 2, 2001, at 0:23:47
In reply to How do they Get the Names for These Drugs?, posted by SalArmy4me on August 31, 2001, at 21:27:02
> I think the coolest has got to be Aurorix, followed by Effexor and Stablon (Tianeptine). But I wonder how they come up with the names for these.
"I'm in my HALCYON years thanks to HALCION.""Be PLACID ... take PLACIDYL."
{{FACTOID: Chief Justice William H. Rhenquist was strung out (BIG-TIME!) on PLACIDYL some time back. He was taking this hypnotic during the day (for back pain) while presiding over the Court and making decisions. The government tried to suppress this information but failed. This is the guy that drew the rabbit out of the hat earlier this year and it turned out to be G.W. Bush.}}
EQUANIL has a nice ring to it.
And let's not forget the infamous QUAALUDE ... what's with the double "A" anyway? A marketing ploy?
DORAL! Now that's a drug for golfers.
We're all slaves and/or victims to/of/for Madison Avenue.
I feel so silly.
KaaaaZoooo
Posted by Elizabeth on September 8, 2001, at 22:14:14
In reply to How do they Get the Names for These Drugs?, posted by SalArmy4me on August 31, 2001, at 21:27:02
> I think the coolest has got to be Aurorix, followed by Effexor and Stablon (Tianeptine). But I wonder how they come up with the names for these.
I think there are people whose job it is to come up with drug names. Sounds cushy, doesn't it?
I like the Star Trek-sounding ones, like Xanax and Zyprexa, personally. JohnL's "Prozexa" sounds fantastic. < g >
"Elavil" is also a good one.
-e
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