Posted by Squiggles on September 1, 2001, at 20:53:01
In reply to Re: How do they Get the Names for These Drugs?, posted by susan C on September 1, 2001, at 19:17:02
> > > I think the coolest has got to be Aurorix, followed by Effexor and Stablon (Tianeptine). But I wonder how they come up with the names for these.
> >
> > Hmm, maybe they train those rats to use
> > IBM Selectric III keyboards with their paws,
> > reinforce the desired key sequence responses with
> > Gruyere cheese, and shock them when they press any
> > series of key strokes that do not include the
> > letter Z.
> >
> >
> > Squiggles
>
> As a final test, the marketing department of the drug company show these names to ordinary 'men on the street' and if these passers-by cannot pronounce them, nor spell them, nor remember them after a trial period of 30 seconds, the name gets final clearance for use.
>
> sc
Hee.Susan,
and if the trial runs show that enough people
in the demographic range targeted do not
remember them, then introduce a new name for
the same drug with soft mnemonic associations - like
PAXILSquiggles
poster:Squiggles
thread:77176
URL: http://www.dr-bob.org/babble/20010828/msgs/77348.html