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Re: MadMen

Posted by sigismund on August 6, 2010, at 22:00:08

In reply to Re: Mad Men » sigismund, posted by Phillipa on August 6, 2010, at 19:53:50

>Sigi what are the mad for?

Maybe there shouldn't be a space?

It's short for Madison Avenue Men. They are advertising executives helping to create the bright new shiny world.

You would remember how beguiled by science we were then. Anything in a tin or frozen was better. This was before we discovered all the other stuff about it. Anyway, these are the boys who dream up the slogans to hypnotise the masses. Just stuff like 'What do women want?' 'They want the cowboy who brings home the bacon.' That kind of stuff. It has a beautifully written script. I am always delighted to find well written works for film or TV in English because they are so rare. There seems to be this schmaltz through it all, usually as camouflage to smuggle in wholly unjustified ideas of Anglo-Saxon exceptionalism.

 

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