Posted by fachad on April 2, 2002, at 16:31:05
In reply to Re: Maybe We Could Have Psych Med Ads?, posted by Dr. Bob on April 1, 2002, at 17:58:01
Dr Bob: Well, maybe they don't need to preach to the converted?
fachad: The existence Armies of Detail Men tells me they believe otherwise.
Dr. Bob: And other issues might include (1) restrictions on their promotion of "off label" uses
fachad: Doesn’t the FDA already regulate that anyway?
Dr. Bob: (2) so many posts being complaints about medication
fachad: Perfect! That provides valuable reconnaissance info on their competitor’s products. Knowing what side effects patients hate the most helps them know how to "spin" their own drugs’ side effects profile to look favorable in comparison. You should definitely charge extra $$ for that!
P.S. Did you realize that Medscape's "Psychopharmacology Today" column, featuring Dr. Kramer, is sponsored by Lilly?
I know that most of the finest things in the world are "labor of love" type projects, but I *really hate* to think about you being out of pocket for Psycho-Babble.
-fachad
> > Those pharmaceutical companies have HUGE marketing budgets, and here at PSB we have a concentrated grouping of their core customer base...ooohhh, the entrepreneurial spirit in me is tingling!
>
> Well, maybe they don't need to preach to the converted? And other issues might include (1) restrictions on their promotion of "off label" uses and (2) so many posts being complaints about medication.
>
> > In the meantime, I'll donate some funds.
>
> Hey, thanks! :-)
>
> Bob
poster:fachad
thread:3702
URL: http://www.dr-bob.org/babble/admin/20020308/msgs/3731.html