Posted by Mitchell on December 14, 2001, at 20:50:07
In reply to Re: Finding support, posted by Dr. Bob on December 13, 2001, at 17:48:09
> I take your point, it depersonalizes it. I went and changed the text a little:> > http://www.dr-bob.org/support.html
>
> Better?They say the proof is in the pudding. The efficacy of fund-raising appeals can be measured in terms of donations.
The revised appeal might provide more readers with a better reason to donate. I would suggest adding a comment about money. Your testimony says you donate your time, but you do not explain that you fund the site out of your pocket and specifically why it costs money to run the site. Neurolinguists might suggest that simply repeating the word "money" in a script increases the likelihood that readers will do something with their money. Helping people to conceptualize you using your money to pay for the site might inspire them to use their money for the same purpose. Talking about server costs could help them connect the dots from their checkbook (or credit card payment) to the costs of operating the site, to the less tangible ideal of support and education.
> Thanks for your input,;-)
poster:Mitchell
thread:2305
URL: http://www.dr-bob.org/babble/admin/20010718/msgs/2460.html