Direct-to-doctor is the problem

Posted by desolationrower on June 16, 2011, at 20:45:07

In reply to Re: Direct-to-consumer advertising in the US » Christ_empowered, posted by zonked on June 16, 2011, at 10:30:24

I'm not usually of corporate ickyness, but in this case i think it is ok. It is certainly some of the most factual advertising around.And it is good for people to know that there are treatments availible, when they might not have thought to ask thier doctor about something.
The bad marketing is the direct-to-practitioner 'education'. At least consumers don't think that the advertising they are getting from Pharma is sufficient and unbiased knowledge to judge a drug on.
-d/r
Better living through chemistry, socialism, and big phallic rockets (with a side of roquette)

Thread

Direct-to-consumer advertising in the US zonked 6/14/11
Re: Direct-to-consumer advertising in the US » zonked phillipa 6/15/11
Re: Direct-to-consumer advertising in the US jono_in_adelaide 6/15/11
Re: Direct-to-consumer advertising in the US Terry8 6/15/11
Re: Direct-to-consumer advertising in the US » jono_in_adelaide zonked 6/15/11
Re: Direct-to-consumer advertising in the US Christ_empowered 6/16/11
Re: Direct-to-consumer advertising in the US » Christ_empowered zonked 6/16/11
Direct-to-doctor is the problem desolationrower 6/16/11

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