Posted by ed_uk2010 on January 30, 2011, at 13:48:40
In reply to Re: please be civil - Why?? - » emme, posted by floatingbridge on January 30, 2011, at 11:29:09
Fortunately, it is illegal to advertise prescription medicines to the general public in the UK. We do not have 'samples' of new medications either. Samples are a way of making patients feel like they are getting a good deal when they are actually being put in a situation where they will soon be receiving an expensive new medication. In most cases, they could do equally well on something older and much less expensive.
The advertising of psych meds to the public, especially things like antipsychotics, is particularly inappropriate.
Advertising is one of the reasons why the use of expensive new medicines in the US instead of older cheaper (but similar) products is grossly excessive. For example, first-line use of Cymbalta rather than generic sertraline (Zoloft) for moderate depression.
poster:ed_uk2010
thread:978202
URL: http://www.dr-bob.org/babble/20110130/msgs/978281.html