Re: Bristol-Myers Squibb to co-promote EMSAM

Posted by sfy on December 23, 2004, at 12:30:45

In reply to Re: Bristol-Myers Squibb to co-promote EMSAM, posted by dawnfawn on December 22, 2004, at 20:01:34

> what is the benefit of this??
Bristol-Myers Squibb has a bit more marketing muscle than Somerset or its two partners, Mylan and Watson. Two benefits I can think of are: (1) it will be better and more widely distributed when (and if) it's finally approved and (2) better marketing may mean greater awareness of EmSam and its benefits among medical professionals.

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Bristol-Myers Squibb to co-promote EMSAM jrbecker 12/22/04
Re: Bristol-Myers Squibb to co-promote EMSAM linkadge 12/22/04
Re: Bristol-Myers Squibb to co-promote EMSAM dawnfawn 12/22/04
Re: Bristol-Myers Squibb to co-promote EMSAM cybercafe 12/23/04
Re: Bristol-Myers Squibb to co-promote EMSAM sfy 12/23/04

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