Psycho-Babble Medication | about biological treatments | Framed
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Direct-to-doctor is the problem

Posted by desolationrower on June 16, 2011, at 20:45:07

In reply to Re: Direct-to-consumer advertising in the US Christ_empowered, posted by zonked on June 16, 2011, at 10:30:24

I'm not usually of corporate ickyness, but in this case i think it is ok. It is certainly some of the most factual advertising around.And it is good for people to know that there are treatments availible, when they might not have thought to ask thier doctor about something.

The bad marketing is the direct-to-practitioner 'education'. At least consumers don't think that the advertising they are getting from Pharma is sufficient and unbiased knowledge to judge a drug on.

-d/r


Better living through chemistry, socialism, and big phallic rockets (with a side of roquette)

 

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URL: http://www.dr-bob.org/babble/20110610/msgs/988418.html