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Re: Direct-to-consumer advertising in the US Christ_empowered

Posted by zonked on June 16, 2011, at 10:30:24

In reply to Re: Direct-to-consumer advertising in the US, posted by Christ_empowered on June 16, 2011, at 10:07:46

> I think the psychiatric drug ads bother me because it is possible to "self-diagnose" and get an Rx, especially if you're not talking about a controlled substance. Remember the older Cymbalta commercials--"Depression hurts," a messy room, a frustrated looking individual? Yeah, OK, we've all felt that way; Cymbalta isn't going to help all that much for the vast majority of frustrated people out there.

It certainly didn't help me! But that's beside the point. :-)

Agreed 100%. (Great minds think alike!) Well, actually, antidepressants have some potential for subclinical uses - I believe this argument was made in "Listening to Prozac." Having said that, I think for subclinical depressions lifestyle changes and psychotherapy should be tried *first*. I certainly tried them.

> I seem to recall seeing print ads for controlled substances, which is kind of ridiculous. I mean, an ad for Vyvanse and adderall? Really? Since when do you have to actually *advertise* amphetamine? My favorite one, though, was for that dissolving and I think flavored xanax.

Yep, I've seen them. Adderall XR, Concerta, and Vyvanse. Usually in women's magazines - targeted either at their children or themselves. (Women's magazines seem a popular choice in clinic waiting rooms.)

Never saw the Xanax ads. :D I think for that drug in particular, word of mouth should be good enough!!

-z


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