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direct-to-consumer marketing: effective? helpful?

Posted by AmyHarmon on September 29, 2005, at 20:31:26

Hi, all. I'm a reporter with the New York Times. Some of you may remember an earlier post I made about the story I'm working on about the growing number of people who feel empowered to self-diagnose their psychiatric needs and self-prescribe their own remedies. One question I have is whether direct-to-consumer marketing of drugs has made a difference in this regard. I'd be curious to know, has anyone here tried a drug (whether officially prescribed or not) because of a commercial they saw about it? And did it live up to its billing?




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