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Re: Lexapro: what to expect? / Cam, you around?

Posted by Phil on August 17, 2002, at 17:14:29

In reply to Lexapro: what to expect?, posted by Anyuser on August 17, 2002, at 15:51:04

From what I've read, Lex will be more powerful per milligram than Celexa, which makes sense.

Forest has 3 more years patent protection on the fastest selling AD, Celexa. They are bringing in a hopefully better drug at a cheaper price and not holding it back till Celexa has generated enormous profits alone. Unless I'm missing something, that seems to be a very nice thing to do. A lot of people will switch to Lexapro from Celexa as soon as it hits. My pdoc and I plan on that. This won't help Celexa sales.
Unless it was all bs, Andrew Slomon's father, who is head of Forest, took time at home with his son during his son's bouts of depression and went to Denmark later to see what he could find to help his son. That is why Celexa is in the US. Sounds like maybe not so bad a guy.
Hopefully, I'm not being naive but why would Forest bring in Lexapro now when they already have a cash cow. Why not save it to kick Lilly's ass later on? I hope we're seeing a company with it's priorities in the right place. I realize I could be missing the whole picture.
As far as Lilly goes, I think they must be the most cutthroat company around. When losing their patent on Prozac, they introduce weekly dosing that I've heard sucks. Then put Prozac in a pink and purple capsule for women's Premenstral Dysforic Disorder which I also heard they basically invented the condition to have a marketing tool to sell Serafem.
They then started making noise about a Zyprexa / Prozac combo, both are Lilly drugs, for another condition which I can't remember. Probably treatment resistant depression.
Say xyz car is selling like crazy with no end in sight. It would be silly for xyz to come out, mid-year, with the same model except that it's faster, less braking problems, and cheaper.

Sorry for the ramble. Just woke up from a 2 hour power nap and my writing is probably disconnected.

Need input from Cam.




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